A few weeks ago I was commissioned to undertake some market research about baby food available in shops here and I thought I’d use the information to write a short guide for here. Like most things in Denmark the choice is relatively small and it would seem that it reflect the demand for preprepared baby foods with most parents preparing food at home. There was certainly a perception amongst Danish parents that premade baby food is expensive and they only use it as a supplement or an on-the-go solution.
When you have a baby here the Health Visitor tells you to buy a guide from the Government health department about feeding you baby from birth to toddler age and the emphasis is very much on home cooked and family foods. It can be bought from the pharmacy for around 75dkk or you can download it here. I found it very useful.
All the types of food I mention below are available in most supermarkets and offered mainly by Semper but you can find Heinz and Ella’s Kitchen in some places (Helsemin carry the full range of this) and most supermarkets offer an own brand as well. There is a big emphasis on organic (øko) food too.
This is the predominant type of baby food available and it seems to be that sweet ones are the ones the supermarkets stock the largest selection of. There are pouches of the usual suspects of spaghetti Bolognese etc but nothing too exciting. There are also new flavours of sweet ones reflecting the current trend for green smoothies.
The traditional type of baby food is, of course, jarred food and this can be found in all supermarkets with varied selections.
Powdered porridge or grød
This is something that is everywhere and a type of baby food that is popular with Danes. It is powdered smooth porridges with varieties of flavours from plain to fruit ones and can be mixed with water, formula, breast milk etc and are usually used to supplement homemade foods.
Since I had my son, when there are no baby specific snacks available on the market here, I have noticed there are now corn snacks like crisps in some shops and also baby biscuits although these are still not very widely available.
This is available in all supermarkets and is either the powdered variety or premade cartons. Organic options are widely available now and it is easy to avoid Nestle if that is what your ethics demand (as mine do and here’s why, in case you are interested)
The best shops to go to for the widest selection of baby food are Kvickly and Føtex. If you are looking for the full selection of Ella’s Kitchen then Helsemin is the place to go.