We have just had Copenhagen Fashion Week and the international press have gone crazy for Danish homegrown fashion ( see this Vogue article) but recently I have noticed a strange street style phenomenon here in Copenhagen, which seems at odds with the usual Danish style. At first I thought it was just one person but then I started to spot it elsewhere. In fact yesterday there was a woman on my bus sporting this style and I wanted to ask her about it. It is the latest style of wearing a full winter work wear or army style thermal suit usually in a dark khaki, army green or tan. I was eaten up with curiosity as to the origin of this style. It is, of course practical in the wet, snowy and cold weather especially when cycling. One of the brands of these thermal work suits (Termoheldragt) I have spotted is Carthartt. Last year their woollen hats were popular. Did a woman enter one of these utilitarian shops to buy a hat and be suddenly taken with the shapeless but practical warm all over jumpsuits, thinking this will be perfect for the winter, buying it without a thought to a new fashion phenomena she was inadvertently starting? Has a celebrity worn something similar? Did someone put their partner’s one on the pop out on a cold day and thus kick starting the trend? Is it part of the current zeitgeist of the feminist movement? So many questions… It fasciantes me how something can just appear as if from nowhere – from the street and suddenly become ubiquitous.
Clearly I was not alone in my curiosity and had I not been recovering from my operation and written about this sooner I would have got there before the main stream media! I found this article on the BT written a few weeks ago about this very phenomenon and it appears to have stemmed from the designer shop Mads Nørgaard on Strøget and also from Danish designers Baum und Pferdgarten in 2014/5. It is deemed as a bit anti fashion and by the interviews in the article seen as very practical but not something everyone wants to embrace. So the mystery of the origin is solved!
I’d love to hear if you think this is a fashion you’d embrace or not?
These were huge last winter. Several mothers at our school were wearing them in autumn and I asked one where she got hers and she said they were just from the army surplus store and that the idea had come from a magazine (not in a shoot, as a suggestion) and everyone had grabbed hold of it as a great, practical idea. If our kids wear terma and snow suits all winter, why don’t we? From autumn 2016 through winter 2017 they were everywhere, but it’s not until this year that brands are doing them. Last year it was just the army surplus stores that stocked them. So not really a new trend, but one the brands have taken a while to do their version of 🙂
Ugly and doesn’t seem very practical (you’d have to take so much off just to use the toilet!) No no no and no!